Supporting content
Overview
Supporting content is a smaller content asset that reinforces a pillar page or cluster page. It may answer a narrow question, explain a term, show an example, handle a mistake, or support internal linking.
Supporting Content Types
| Type | Purpose | Example |
|---|---|---|
| FAQ | Answer a specific recurring question | Can a balance sheet be negative? |
| Glossary | Define an entity or term | What is retained earnings? |
| Mistake article | Prevent common errors | Balance sheet mistakes to avoid |
| Example page | Show a practical scenario | Small business balance sheet example |
| Checklist | Help users apply a process | Balance sheet review checklist |
When To Use Supporting Content
- The topic is too narrow for a full cluster page.
- The answer supports a larger guide.
- The term or question appears often in related content.
- The content can link naturally to pillar or cluster pages.
- The page helps capture long-tail or snippet opportunities.
Common Mistakes
- Creating thin supporting pages with no unique value.
- Publishing support content without internal links.
- Using support pages to target the same intent as cluster pages.
- Treating every FAQ as a separate article when one FAQ section would work better.